Pure, balanced colour results with natural depth and shine
ME+, up to 60x less likely to develop a new allergy to hair color*
Less hair damage colour after colour**
Simple 1:1 mixing ratio
Up to 100% grey coverage
Up to 5 levels of lift
FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
** Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.
